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Year on Year Global Growth in percentage between Traditional media :The 2nd chart shows global percentage of TV spends vs digital Spends : 2012-2016 |
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Global Advertising Spends by Percentage across entire media ecosystem. |
Showing posts with label advertising spends. Show all posts
Showing posts with label advertising spends. Show all posts
Tuesday, 9 February 2016
global TV growth plunges to its lowest ever, as digital spends up by 14%
UK's pecking order of 10 highest spending brands spends :Bsky ,P&G and BT among top 3
Of the top 25 advertisers in UK .Around, 14 of them reduced adpsend in 2013. Most notably, EE slashed its spend by the largest degree by nearly 40% in the 12 months following its launch, from £87m in 2012 to £53m in 2013. Another big cut in spend came from Marks & Spencer, which, in 25th place, cut spend by 25% to £50.7m.
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top 20 ad spending by British brands" |
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comparison of top 10 british brands compared with 2013 vs 2014 |
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