google's most expensive acquisition in united kingdom

LIST OF STARTUPS BOUGHT BY GOOGLE IN UNITED KINGDOM;

 Out of 8 start ups acquired by Google, the biggest  acquisition in UK or for that matter in Europe was  of  DEEP MIND technologies.
DeepMind technologies, a London-based artificial intelligence firm which specialises in machine learning, advanced algorithms and systems neuroscience was aquired by Google Ventures, the VC group of Google..  Google paid  a hefty amount of  £400m ($650m) for  acquisition of DeepMind

Deep minds  has created a neural network that  might be able  to access an external memory like a conventional Turing machine, resulting in a computer that appears to possibly mimic the short-term memory of the human brain.Deep Mind Technologies plans to develops technologies for e-commerce and games, and plans to  develop computers that think like humans.

Deepmind recent made headlines when it announced  that its alphaGo program had successfully beaten  a human professional 

The two-year-old artificial intelligence startup was founded by former child chess prodigy and neuroscientist Demis Hassabis alongside Shane Legg and Mustafa Suleyman.

UK's pecking order of 10 highest spending brands spends :Bsky ,P&G and BT among top 3

Of the top 25 advertisers in UK .Around, 14 of them reduced adpsend in 2013. Most notably, EE slashed its spend by the largest degree by nearly 40% in the 12 months following its launch, from £87m in 2012 to £53m in 2013. Another big cut in spend came from Marks & Spencer, which, in 25th place, cut spend by 25% to £50.7m.

top 20 ad spending by British brands"

comparison of top 10 british brands compared with 2013 vs 2014

facebook advertising user growth and revenues faceoff : europe vs north america

           IN EUROPEAN MARKET

• In terms of MAU ( monthly active users)  European markets contributed 323 million  with an Europe  ARPU of $3.47.
• It’s 3rd time  Facebook crossed the $1 billion mark in ‘European revenue’ for the quarter and the first time Facebook crossed $1.1 billion in quarterly revenue.
•  Facebook more than doubled its revenue in Europe in just two years.
  
IN NORTH AMERICAN MARKETS .


•  Monthly active users  was 219 million with an ARPU ( canada & US combined ) it was $13.54. which was 3 times of Europe
• In the U.S. and Canada, it reported sales of $1.86 billion.. (source : techrunch)

venture investment firms in london investing in clean technology

London Based Venture Capital Firms |Funding Clean Technology