end of good times for swiss watches, as apple smartwatch is on a roll

In what could be a watershed in the history of wrist watch.. Smartwatches sales have surpasses traditional swiss watches with a sales of 8.1 million in Q4, 2015.. In contrast 7.9 milliom swiss watches were sold during the same period.As compared to Q4,2014, smartwatches have seen unprecedented e growth of 316% , wheras Swiss watches managed to ship a mere 1.9million.

In terms of marketshare ,Apple smartwatch rules this segment with over 63% marketshare and is far ahead of samsung with 16% share .Combined, Apple and Samsung make up 8 out of 10 smartwatches sold . Apple sold 2.6millio smartwatches in q2,2015 while samsung managed to sell 600,000 which means apple sales is 6 times ahead of its nearest rival.Across wearable technology, which icludes smartwatches, fitness trackers , Apple’s 3.6m Watch sales contributes only 0.8m and ranks 2nd behind market leader Fitbit, which sold 4.4m devices in Q2.2015

Biggest market for swiss watches

In terms of geographic breakup, Apple watches smartwatches sold the highest in North America with 7.4million units , while Asia Pacific contributed 6.7 million units, followed by western europe with 5.4million units.

swiss watches contribution by regions

Meanwhile About 1.2 billion watches are produced annually, according to the Federation of the Swiss Watch Industry’s estimates ..At company level, three Swiss watch and luxury groups – Swatch Group, Richemont, and Rolex – are the clear world market leaders. Together the three groups account for an estimated 45% ofglobal swiss  watch sales.
 Rolex leads the market with a share of 13.59% followed nby Omega and IWC, with a marketshare of  9.82 and  7.23%. Rado and Breitling  with 5.6 and 8.08%

superbowl advertising timeline down the years

Taking a look at some of the numbers in Superbowl. The numbers are truly mind-boggling. Average american viewer will spend $82.19 on superbowl.
In 2016 ,the cost of 30 second commercial was $5 million, the highest ever. 189 million viewers watched  the Superbowl in 2016
50 million cases of beer are sold  during the super bowl week. 23% viewers were  more interested in watching the commercials  rather than the game. While 45% the game was of primary importance

50 years of superbowl down the years

Superbowl Timeline:what has changed down the years

global TV growth plunges to its lowest ever, as digital spends up by 14%

Year on Year Global Growth  in percentage  between Traditional media  :The 2nd chart shows global percentage of TV spends  vs digital Spends : 2012-2016

Global Advertising Spends by Percentage across  entire media ecosystem. 

top 25 corporations with highest number of government contracts

The List of  25 Companies based on the number of contracts since 2000 onwards( last 16years)
 based upon Government Contracts | FindTheCompany

The chart shows the manufacturing business and the number of contracts which they have won from the US Government.While General Electric’s 30,633 contracts stand apart from the pack and cost the government a combined $37.9 billion over 15 years.
The number 2 was General Dynamic Corporation with 22,550 contracts,
Bae Systems  ranks no 3 with 19016 contracts
Hewlett Packard is the only consumer IT company which figures in this top 25 list  and rank 14th position with 4268 contracts
As compared to  No 1  General Electric , Boeing's  9,948 govt contracts have cost US Govt more than seven times as much ($267 billion).