1 billion mobile subscribers,with 10 times mobile traffic being added every 6 month

By the end of 2015 half of the world’s population had at least one mobile subscription, totaling over 3.6 billion unique mobile subscribers. By 2020, around three-fifths of the global population will have a mobile subscription with 4.6 billion users with a growth of 4% CAGR with close to one billion new subscribers being added in 6 months

 At the end of 2015 half of the world’s population had at least one mobile subscription, totaling over 3.6 billion unique mobile subscribers. By 2020, around three-fifths of the global population will have a mobile subscription with 4.6 billion users with a growth of 4% CAGR  with close to one billion new subscribers being added in 6 months  

Developed markets are growing more slowly as penetration rates approach levels close to saturation. For example, in Europe and North America, unique subscriber growth was below 1% in 2015. At the other end of the spectrum, Sub-Saharan Africa was still the world’s most under-penetrated region with subscriber growth at nearly 12%. 

GLOBAL MOBILE  PENETRATION:: From 50% in 2015 ,,penetration will  exceed 59% by 2020
3G/4G MOBILE CONNECTIONS : 3G and 4g connections across the world  will exceed 69% in 2020  from 39% in 2015
NUMBER OF SMARTPHONES: Number from Smartphones across the world will reach 5.9billion by 2020 compared to 2.6 billion as of 2015
MOBILE TRAFFIC" set to grow 10 fold by 2019   

GLOBAL SIM CONNECTIONS :.Global SIM Connections  is set to reach 10 billion from 7.3 billion by 2020 Mobile operator revenues will growth from $1.15 trillion to $1.40 trillion, which is a growth of 3.1% CAGR 

dynamic serving vs responsive design : customising your design for mobile users

As we explained in the last responsive mobile design post.There are 3 ways to optimize your mobile website.These are 1) Creating a responsive website 3) dynamic serving and 3) Creating a mobile website

CHOOSING THE RIGHT MOBILE DESIGN APPROACH :WHEN TO USE DYNAMIC SERVING FOR YOUR MOBILE USERS 

 

In this post we look at " how to use dynamic serving for mobile users and under what circumstances this design is used 

Dynamic serving is a server side development approach that detects which type of device your visitors are using to view your website delivers .Dynamic serving specifically optimize the website content based on the device your users are using and the server responds accordingly .

Like responsive design, the dynamic serving uses one single set of url's for all content regardless of how the content is seen, irrespective of a desktop, PC, laptop or me. However that's when the similarity ends .In dynamic serving the url too remain the same,but the content delivered to mobile device is not always the same as in desktop

This is because dynamic serving is a server side approach that alters the content code (HTML, CSS and php ) based on the device that is asking for it before the content is delivered to the browser.This code allows the server to alter the content of the page without altering the URL of the page

 CIRCUMSTANCES WHEN YOU SHOULD USE DYNAMIC SERVING

1)When your website needs to include complex mobile friendly functionality such as multi-page form and interactive dashboards.Dynamic serving allows you to serve the best experience based on user circumstances

2)When you see that your website needs to serve 2 different device markets very differently. One example is that iPhone users take a different path to conversion as compared to android users . Dynamic serving is also used when you want your webpages to render differently for your tablet users and smartphone users.

3)When your visitors largely use different keywords to access your website via desktop search and mobile search. Dynamic content allows you to altered the way the " content is rendered on page by page basis

 4)Dynamic serving  is the best solution If you want to optimize specific pages for high volume keywords phrases without changing the desktop language and if you want your desktop visitors and mobile visitors to convert in different ways

smartphones compared by rear camera dimensions

Smartphones with rear screens compared| SpecOut

how much of your phone real estate content can users actually see

MOBILE PHONE AND ACTUALLY VIEWABLE  ADVERTISING  SCREEN SIZE 

How much of your mobile ads can actually be noticed by users.How much of advertising can users apprehend in a standard mobile How much is the actual  screen size and how much are the bezel area ?
 Whatever handset you have , the above infographic actually provides the real  percentage of the mobile screen s is actually viewable by users

The LG and Note 3 are the only  handsets that provide more than 72%  screen size
The iPhone 5C,Iphone 4, Iphone 4S, Lumia 1020 ,Lumia 920 provide less than 55% viewable area
The iPhone 3GS  provides the smallest 51.8% viewable  screen area