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Online Retail might be the flavour of most shoppers, however physical retail stores need not panic about their shutting down of stores.While shopping online is clearly growing exponentially, it is important to remember that it is still “only” about $1 trillion, or less than 20% of the global retail market. Read more below |
In fact the cross pollination of online retail with brick and mortar retail has only made the physical retailers more aware and savvy about using digital and mobile strategies to improve in store shopping,targeting the consumers using gps enabled technology to push mobile alerts and messages across users smartphones.
According to TimeTrade a leading retail consultancy 92% of responding millennials plan to shop in-store in 2015 as often or more than they did in 2014
