Microsoft 'Deeply Sorry' After AI Becomes 'Hitler Loving Sex Robot

Microsoft Compelled to Retire Chatbot Tay

Microsoft has extended an apology after an innocent Artificial Intelligence chat robot became a loving sex robot of Hitler, within a span of 24 hours after it had been introduced to society. The software giant had been compelled to retire the chatbot called Tay, an AI that was modelled to speak `like a teen girl’ after generating prejudiced and sexist tweets. The account of this illuminating though abandoned millennial focused project had been conveyed most briefly by The Telegraph newspaper in a headline stating `Microsoft deletes teen girl AI after it became a Hitler loving sex robot within 24 hours’.

The removal seems like a good move considering the transformation in question. Microsoft’s chat-bot Tay, big eyed, cute and artfully pixelated could represent the future. Chat-bots, AI powered phony people which tend to interact with customers through text messages are becoming a big focus across several industries. Chatfuel of San Francisco helped in creating bots for messaging-app Telegram also tends to work for Forbes and Techcrunch. According to Business Weeks, it recently received funding from one of the biggest Internet firm Yandex NV, of Russia.

Bots – Official Accounts for Chat Apps

Dmitry Dumik, founder of Chatfuel informed the magazine that `they are simple, efficient and they live where the users are, inside the messaging services. Forbes reported that a company, Outbrain, which uses behavioural analytics for determining which set of peculiar stories tend to appear low down on several news websites, will be talking to several publishers about building chat bots to send their news through text.

According to Forbes, these bots would become like official accounts for chat apps to whom one can text keywords like `sports’ or `latest headlines’ for bringing up stories. Artificial intelligence begins with human intelligence and the AI are naturally fed big data and the result of some of the world’s finest brain, Google’s AlphaGo system which learned from millions of moves is played by best players of the difficult board game. The bots then take in communication as well as data from the users in order to interact in an informed and helpful manner specific to the user.

Designed to Engage/Entertain People

The company mentioned in their announcement of the chat bot project, that Tay has been designed to engage and entertain people where they link with each other online via casual and playful conversation and Tay learns language and ideas through the interactions. The project is said to be focused at young millennial American between the ages of 18 to 24, Microsoft states `the dominant users of mobile social chat services in the U.S’.

The chat bot tends to interact with users through text message on Twitter and other messaging platforms. Microsoft recommended that users ask her to tell jokes, horoscope, and stories, play games and also comment on photos. The company has informed that the more one chats with Tay, the smarter she gets. On gaining more information which Tay took in from members of the public, the worse her character seemed to be and she got more precise in her dislikes - `I [bleep]ing hate feminist and they should all die and burn in hell, she tweeted on Thursday noon. Several minutes later, she widened her hatred, tweeting – `Hitler was right I hate the Jews’

How to Stay Safe from the biggest JEE blunders

Whether you are appearing for the first time or have appeared before, you already are aware regarding the utmost importance of JEE examinations whether Mains or Advanced. Most of the students prepare by heart and work very hard to clear the examination in first attempt. Are you too sailing on the same boat this year and all set for the big test? With hardly a few days left you must have done the preparing and now busy in revising your topics. However, it is very difficult to keep everything in mind. The Joint Entrance Examination isn’t a cakewalk! You will have to leave no stone unturned for successfully qualifying jee mains 2016 with best scorecard.

However, to err is human! JEE aspirants do commit some serious mistakes or rather blunder during the course of preparation which needs to be avoided so as to succeed in the examination.

Taking adequate nap before the exam eve

It was found through a study and research that most of the examinees who are appearing for the Joint Entrance Exam do not get enough sleep on the eve of the jee mains 2016 date primarily due to stress and tension. They keep on studying the entire night or sleep very late which should be avoided. Most candidates do feel dizzy during the examination hours because of which they are either not able to complete their paper within time or do tend to forget important facts which they have to write in the paper. Moreover, adequate sleep also helps you to remain fresh.

Pay Thorough Attention to the Instructions Part

When you have downloaded jee mains admit card from the internet, it is extremely important to go through each and every instruction written there. You have to follow all the said instructions very strictly. The common instructions are-

• Reaching the test center well in advance and according to the reporting time mentioned in your card 
• Not carry calculators and other such devices inside exam hall 
• Not to adopt any unfair means to get the answers to questions 
• Carry an Identity proof along with the admit card 
• Not to smoke around the exam center

Ignoring these instructions can lead to expulsion of candidate from the hall

Read the Question Paper Twice Thoroughly

Another common and huge mistake which most of the candidates commit is not reading the question paper carefully. Usually the examinees start solving the paper as soon as they get it without spending time on which questions to attempt. Of course, you should always choose to answer the part first which you have well prepared but select the questions wisely in case of subjective paper. If you are attempting MCQs then think twice before choosing the correct answer. Focus not on jee advanced cut off but on completing the paper within time.

Spending Much Time on One Section 

This mistake is committed due to poor time management. There are candidates who fail to properly access their total allotted time and hence in the end they find that they will not be able to complete the paper if even they know the answer. Here are a few tips to overcome this problem

• Do not go for the lengthy process and complicated calculations in mathematics 
• Do not do the calculations hurriedly • Attempt all questions first which you are quite confident of 
• Do not sit back and think if you do not know the answer. Move on to next question.

This problem can be sorted out by taking mock test and solving jee mains and advanced question papers.
Solve paper with Cool Head

Always try to solve jee mains 2015 question paper with a cool head without panicking much about anything else. This will certainly give your more confidence and better result.

Six Questions About Your Phone's Battery Answered

Guidance to Phone’s Battery

One of the constant problem faced by smartphone users is the battery life and while the handsets tend to be quite faster and powerful, its batteries tend to last for a shorter time in a day due to heavy usage or even moderate use after a period of time. The lithium-ion battery seemed to be around for over two decades and has not changed since Sony began developing them in 1991. Inspite of great efforts invested in replacing them, these batteries seem to be with in use for several more years. The following guidance could be helpful regarding phone’s battery:

1. Do I need to charge the phone when I get it?

It is not necessary to charge on receiving the phone. Earlier battery types like nickel cadmium had memory effect which meant that the batteries could maintain some capacity depending on how they had been charged and discharged. This would mean that electronic products usually come with advice to charge them completely and keep them plugged in for hours prior to use. But in the case of modern lithium-ion batteries, several people tend to agree that there is no such effect and the batteries seem to be dependable. A smartphone is fine to run out of box without filling in, beforehand.

2. Does battery life get worse over a period of time?

The battery tends to weaken over time. Modern lithium-ion batteries have been designed to withstand a certain amount of cycles, a full drain of the battery and a cycle is equal to a battery fully draining though all this does not have to be from one charge. As per Apple, one could use 75% of the battery’s capacity one day and then recharge it fully overnight. If one uses 25% the next day, one would have discharged a total of 100% and the two days would add up to one charge cycle. The lifetime of batteries measure in cycles seems to vary between various devices, though naturally have between 300 and 500 full cycles prior to reaching 70% of their original capacity. That is equal to a couple of years of usage, but the graph shown from Battery University indicates that capacity tends to begin to drop down quickly.

3. Does leaving the smartphone charging damage the battery?

Generally it does not damage the battery. There have been recommendations that keeping the phone charged overnight or continuously could force the battery to weaken since it tends to receive more power than needed. New battery systems nevertheless knows to reduce this to a trickle and only tops up a battery with the power needed. The exclusion is in very hot situations since heat tends to cause lithium-ion batteries to deteriorate somewhat reducing its performance. Since charging a phone tends to heat up a bit, combining this with the hot temperature could cause the damage. You could keep the phone comparatively cool while charging by placing it out of the sun for instance.

4. Can the phone be charged often or should wait till the phone battery has gone well down before charging it?

New lithium-ion batteries tend to gain nothing by being powered down and long charging cycles tend to be worse than short ones. Incomplete discharges and charges seem to prolong battery life, 50% discharges tend to occur between 1,200 and 1,500 times prior to capacity drops of 70% of its original span when compared to 300 to 500 for 0-100% charges. This efficiently would mean running the phone down 50%, charging it up again and running it down to 50% again would be better than a complete discharge.

5. Does turning off Wi-Fi and Bluetooth improve the battery life? What about airplane mode?

Wi-Fi and Bluetooth are not power hungry as they tend to be or as the phone’s cellular radio. Keeping them on would not possibly drain a vast amount of battery, though if one wants to completely maximise efficiency, it could help somewhat. Having the cellular radio look for signal in location where there is no signal, could be draining. You could activate airplane mode if the mobile signal is not needed. If you can connect to Wi-Fi go ahead – using 4G or 3G tends to drain the battery quicker than Wi-Fi.

6. How else can battery be saved?

Various things can be done to decrease how much power the phone could be utilising that will keep your battery lasting for a longer period of time and would deteriorate more slowly which include:

• Turning down the screen brightness 
• Disabling location as well as background app refresh for apps which do not tend to need it 
• Not closing the apps in multitasking – they are idle and opening them later on would tend to use up more battery 
• Disabling push notifications for email, Twitter and Facebook

crDroid Android 6.0.1 Marshmallow On Galaxy Note 2 N7100

A custom ROM is recently delivered to Samsung Galaxy Note 2 N7100, the name of it is crDroid bringing Android 6.0.1 Marshmallow for the superb device. The magnificent features are already installed on the ROM.

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And that's not all, you will also find so many customization features compiled neatly in this ROM along with number of tweaks to give better performance over your device. The ROM has been receiving so many positive reviews from its users.

Therefore, I invite you to also flash it up on your Samsung Galaxy Note 2 N7100 to prove by yourself that this ROM does exactly as it's reviewed.

crDroid is a great custom ROM designed and dedicated to those who want their device to run better.

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Well to those who want the crDroid running on their device can continue reading this post.

Preconditions.

• Your Samsung Galaxy Note 2 N7100 is already rooted, or else the ROM can't be installed on it.
• Make sure your device is already powered with either CWM or TWRP custom recovery.
• Be sure you make precautions backups first.
• The instructions on the post should be followed entirely without skipping anything.
• And your device's USB debugging mode should already be enabled.
• Flashing this custom ROM will void your device's warranty.
• Google apps are not included on this ROM therefore you must install the apps separately.

All the risks that may happen during or after the installation process are yours to bear.

You need the following file, download it and save it to your PC, okey?

• crDroid Android 6.0.1 Marshmallow ROM.zip.
• Gapps.zip.

Instructions on how to flash crDroid Android 6.0.1 Marshmallow on Samsung Galaxy Note 2 N7100.

1. You need to transfer all the zip files to your device's SD card now by connecting your phone to computer.
2. When all the files successfully transferred just unplug your device from computer.
3. You can then power off your device to further accessing CWM recovery by simply pressing; Volume UP + Home + Power.
4. Now choose the Wipe Data/Factory Reset.
   
   
5. Afterward just select the Wipe Cache Partition. Then select the Wipe Dalvik Cache.
   
   
   
   
   
6. Now select the Install Zip From SD Card -> Choose Zip From SD Card to further searching the ROM zip files and then flash them one by one.
   
   
   
   
   
7. When the flashing process done, you can choose *****Go Back***** -> Reboot System Now.
   
   
8. Reboot your Samsung Galaxy Note 2 by selecting Reboot System Now.
9. Done and your device is now powered by crDroid Android 6.0.1 Marshmallow ROM.

Awesome my friend and I hope you like crDroid powered Android Marshmallow ROM.

dynamic serving vs responsive design : customising your design for mobile users

As we explained in the last responsive mobile design post.There are 3 ways to optimize your mobile website.These are 1) Creating a responsive website 3) dynamic serving and 3) Creating a mobile website

CHOOSING THE RIGHT MOBILE DESIGN APPROACH :WHEN TO USE DYNAMIC SERVING FOR YOUR MOBILE USERS 

 

In this post we look at " how to use dynamic serving for mobile users and under what circumstances this design is used 

Dynamic serving is a server side development approach that detects which type of device your visitors are using to view your website delivers .Dynamic serving specifically optimize the website content based on the device your users are using and the server responds accordingly .

Like responsive design, the dynamic serving uses one single set of url's for all content regardless of how the content is seen, irrespective of a desktop, PC, laptop or me. However that's when the similarity ends .In dynamic serving the url too remain the same,but the content delivered to mobile device is not always the same as in desktop

This is because dynamic serving is a server side approach that alters the content code (HTML, CSS and php ) based on the device that is asking for it before the content is delivered to the browser.This code allows the server to alter the content of the page without altering the URL of the page

 CIRCUMSTANCES WHEN YOU SHOULD USE DYNAMIC SERVING

1)When your website needs to include complex mobile friendly functionality such as multi-page form and interactive dashboards.Dynamic serving allows you to serve the best experience based on user circumstances

2)When you see that your website needs to serve 2 different device markets very differently. One example is that iPhone users take a different path to conversion as compared to android users . Dynamic serving is also used when you want your webpages to render differently for your tablet users and smartphone users.

3)When your visitors largely use different keywords to access your website via desktop search and mobile search. Dynamic content allows you to altered the way the " content is rendered on page by page basis

 4)Dynamic serving  is the best solution If you want to optimize specific pages for high volume keywords phrases without changing the desktop language and if you want your desktop visitors and mobile visitors to convert in different ways

Google Makes its Machine Learning Platform Available to Developers

Google has taken everyone by surprise when it announced to open its machine learning platform for the developers. It is worth noting that Google has gradually advanced its Cloud Machine learning Platform which was made to be used by the set of apps like Google Photos, Inbox and Translate. This machine learning platform has been detrimental in the popularity of the Google apps as it provided various features to the apps such as speech recognition and reply capabilities in the Inbox app.

At this conference Google Chairman Eric Schmidt has stated that the machine learning in next big thing in the field of technology and opening the door to the developers will help in bringing more powerful features to the end users.

Breakdown of Google’s Cloud Machine Learning Platform

Cloud Machine learning platform principally has two parts wherein one offer an opportunity to the developers for building machine-learning replicas based on their personal records and another brings a pre-trained replica for the developers.

Google will be providing wide range of tools such as Google Cloud Datalab, Google Cloud Dataflow, Google BigQuery and Google Cloud Storage from which data can be harnessed to train the machine learning models.

Once the data has been fed by the developer then all the necessary aspect of creating models will be taken by the Cloud Machine learning on its own. As Google opens its platform, any kind of application will be able to get benefits of the deep learning methods to increase its potential.

On other hand, Google even offers pre-trained models which come loaded with existing API such as Cloud Vision API & Google Translate API. Apart from these two API developers will be able to make use of the coveted Google Cloud Speech API. Google has made it clear that with opening up the cloud platform for the developers it is aiming at bringing the great technologies, which it has developed within, to the developers. This will allow them to embed new features and improve the functionalities of the apps in a more complex manner. It is worth mentioning that Cloud Speech API has been powering its voice search along with speech enabled apps for a really long time which has translated into huge popularity of the apps.

Google isn’t the first to open up its cloud platform

Google is simply following the footsteps of Amazon and Microsoft as both of these companies launched their own cloud based platform namely Microsoft Azure and Amazon Web Services in 2014 and 2015. Amazon Web Services has become quite popular among the commercial segment due to its great services and products at a competitive price points. Microsoft Azure has also found great success with its cloud platform which brings as much as twenty percent of the revenue. Google is simply bringing an edge over its competitors by opening up the platform for the developer who will actively help in improving the features along with feature rich apps to the consumers.

Microsoft's AI Bot

Microsoft’s Artificial Intelligence Chat Bot

Microsoft has developed a new artificial intelligence chat bot which tends to claim that it would be smarter the more one talk to it. Tay, the so-called bot has been built by Microsoft Technology and Research together with Bing team for the purpose of conducting research on conversational understanding. The Bing team had developed a related conversational bot, XiaoIce, for Chinese market in 2014.

Microsoft executives had dubbed XiaoIce `Cortana’s little sister’ after the company’s voice-activated Cortana personal assistant software of Redmond, Washington.The real world focus of the bot is to enable researchers to experiment and learn how people tend to talk to each other. Microsoft states that for bot which is available through Twitter as well as messaging platforms Kik and GroupMe, AI has been doing the role of a millennial and emojis have been included in the vocabulary and is clearly aimed at 18-24 years olds.

The bot seems to have little useful function for users though it has the potential of three varied method of communication and its website tay.ai tends to boast that the AI can talk through text, play games like guessing the meaning of a string of emojis and make comments on the photos sent to it.

Tay Designed to Engage & Entertain People

Till the time of writing, the bot had accumulated around 3,500 followers on Twitter but had sent over 14,000 messages, responding to questions, statements as well as general abuse within a matter of few seconds. The about section of Tay’s website stated the `Tay is designed to engage and entertain people where they connect with each other online via casual and playful conversation.

Tay tends to work depending on public data and with editorial inputs which have been created by staff and comedian. Microsoft has informed that `public data which has been anonymised is the primary data source of Tay and that data has been modelled, cleaned and filtered by the team creating Tay’. Besides the meme-tastic appeal of the bot, there seems to be a grave side to the research behind the AI. Making machine capable of communicating in a natural and human way is a main challenge for learning procedures.

Effort of Service to Comprehend How Humans Speak

Google too had recently updated its Inbox mail service recommending answers to emails and the smart reply feature offers three probable responses which are recommended by Google’s AI. Similar to Tay, Google informs that the more one uses smart replies, the better they will get. If a user desires to share with Tay, the bot tend to track the user’s nickname, gender, zip code, favourite food as well as the relationship status.

Users could delete their profiles on submission of a request through the Tay.ai contact form. In the field of virtual assistants and chat bots, Facebook’s M is also experimenting with the use of artificial intelligence in completing tasks. Though it has been partly controlled by humans, currently the systems are being condition to book restaurants and respond to some questions. The core of the service is an effort to comprehend how humans tend to speak and the best way to respond to them

The next big thing in phones may not be a phone

Phones – Incremental/Slightly Faster/Bigger/More Storage/Better Resolution

Almost a decade after the iPhone had ruined the mould for mobile phones, many are speculating whether the evolution of the smartphone has come to an end since even Apple tends to treat older, smaller 4-inch screens as something new. Industry experts are of the belief that invention in smartphones seems to be giving away to phone functions popping up as software or services in all kinds of new devices varying from cars to fridges to watches and jewellery instead of remaining with handheld devices.

Analysts as well as product designers state that fresh breakthroughs tend to go against the practical limits of what is there in present smartphone hardware with regards to screen size, network capacity and battery life.

The inventor, Christian Lindholm, of the easy text-messaging keyboards in old Nokia phones which made the best-selling mobile device of all time, stated that `everything in the phone industry now is incremental, slightly faster, slightly bigger, slightly more storage or better resolution.

Financial stakes seem to be high as the futures of Apple, Google and Microsoft, which are the three major listed companies of the world, at the end of last year may tend to turn on who will get the jump on making handset dismissed.

Big Scree Devices/Compact Wearable

Several firms seem to be experimenting on new ways of helping consumers to interact with the wider world through sound, touch and sight. These comprise of voice activated personal assistant devices hanging from smart jewellery necklaces with small embedded microphone or tiny earpieces that tend to get thing done depending on the verbal commands.

The biggest tech companies in the world have made great progress in this area with Google Now, Apple Siri, Microsoft Cortana and Amazon.com’s Alexa can now read texts or emails for users, answer practical queries, control phone features and manage basic communication or read a map. Richard Windsor, independent financial analyst, stated that `the way the whole thing is evolving, the device is itself becoming another way to provide access to a user’s digital life.

Lindholm now tends to run KoruLab, developers of ultra-efficient, compact software for running wearable devices and sees smartphone utilities splitting into two groups, namely big screen devices for rich entertainment and compact wearable for additional transaction purposes like maintaining one’s calendar, health or fitness monitoring or paying for products and services.

Mobile Networks – Moving to Connect to Other Devices

The financial analysts at UBS have assessed that smartphone makers would be generating over $323 billion by way of revenue this year, which is a 1.4% dropfrom last year. According to research firm Strategy Analytics, Apple exclusively had taken in half of the revenue and more than three quarters of all profits.

Apple had announced a variety of new products recently including cheaper 4-inch screen iPhone SE with a view to reverse the decline iPhone sales. Though phones are presently the Swiss Army knives of the electronic age, their necessary appeal to consumers has moved from eye-catching shiny screens and sleek bevelled edges to the apps and services running on the phones, often as Internet based services hosted in the cloud.

Bob O’Donnell, consumer electronics analyst and president of Technalysis Research in Foster City, California had commented that `mobile networks are moving to connect to all the other devices’.

mobile first strategy :when to choose responsive web design

MOBILE FIRST STRATEGY :

How do you choose your mobile content delivery platform for your mobile users :Traditionally marketers have 3 ways of doing this 1) Responsive web design, 2) dynamic serving 3)mobile website 

Because a desktop monitor and smartphone are different in size, designing on mobile implies that you have to do either of these 3 things 1) build a responsive design website that dynamically adjusts content from desktop format to mobile format

2) Use dynamic serving to make the mobile experience device specific and control how the mobile content is delivered and viewed page by page  3)Create separate mobile website specifically made for your mobile users

Planning your mobile content delivery platform: when to use responsive design, dynamic serving and mobile site

Option 1 :Responsive design :Responsive design is a web design technology that uses CSS ad series of coded rules to dynamically change and adjust the appearance of your desktop content so that it fits within the screen size parameters of different mobile devices.Currently, responsive design is the mobile-friendly configuration recommended by both Google and Bing. Responsive design uses java script and client side serving to alter the way the pages appears in the mobile or desktop browsers after the server has already loaded the page.The below is the  illustration how this works

 You can use responsive design for your mobile users if it fulfills these  three criteria's listed below 1)When you want a coherent and an integrated desktop and mobile experience.

2)you have developed a strong desktop website that and have managed to built up a reputation in terms of page strength inbound links, unique content ,optimized for search engines and link equity, trust, and industry authority, and You want to pass on these factors to your mobile version of the page . In these cases responsive mobile sites benefit from shared indexing with desktop sites. No 3 (see below)

3) When you want your mobile users to follow a similar " page navigation, data flow and conversion metrics as they do in your desktop version.When you have limited development resources, which can make maintaining a custom mobile experience with custom content seem out of the question.The responsive web concept is also the best option when you want to manage the maintenance and search engine indexing of just one version of  site, and the seo benefit passes on to the mobile version of the site as well.

science of writing meta tag descriptions : 5 best practices for seo

The significance of Meta description  :While the perceived (and real) importance of meta data across search has depreciated , the attribute still plays a significant role in SEO rankings  :Meta Description has 3 primary uses

META DESCRIPTION TAG SEARCH ENGINES: 5 BEST PRACTICES 

Meta Descriptions Role in Search

1)describe the content of the page accurately and succinctly 

2)Serve as a short term advertisement for to click on your pages in the search engine 

3)to display the targeted words not for ranking purposes but to indicate its content to searchers 

5 rules to write the best meta descriptions: 

1)Number of characters :. Descriptions should be succinct and compact

2)Keep the length to 160 characters ( for google) and Bing up to 200 characters :However you are allowed to keep your descriptions to an average of 165, including spaces

3)Test, Refine, Repara and Rephrase : Just like ad ad which undergoes a plethora of tests , ensure that the description actually fits the content or the theme of the page in question. Each web page ideally has to have its own description pages.

3)Include relevant keywords : Its very important to have the right keyword in the meta description tag - the boldface that the search engines apply which can make a huge difference in visibility and the cilck thro rate of the website in question.

4)Ensure tagged facts in the description: You can include other structural tagged facts in the information apart from standard information . While news or blog posts can list the author, date of publication, or byline information. What about a product page? How do you incorporate product information like —price, age, manufacturer, features which lies scattered throughout a page. A good meta description can bring all this data together. For example, the following meta description provides detailed information about a Ian Fleming.

5)Understanding User Psychology of Search Disparity: take into account user differences in terms of search behaviour . For example an organic search user will not see your website the same way as users which comes from" PPC search'.While creating the meta decsription its important to keep in mind this basic fact . Users looking for information and users looking to shop online are clearly two different sets of consumers and you need to create descriptions based on which kind of users are your target segment


6)Employing Universal descriptions: Some search marketers are of the view that " you should not always write a good descriptions".Conventional logic holds that its wiser to write a good meta description to maximise the chances of it being used in the SERPs, rather than letting the engines build one of them. However this isn't always true

If the page in question is targetting one , two or three heavily searched terms or keyword phrases , go with the meta descriptions that targets user performing those searches . However if you are targeting long tail traffic with hundreds of articles or blogs entries, it can sometimes be wiser to let the esarch engine decide and themselves extract the relevant text The reason is simple to understand.When the search engines show a page in the , SERPs they always display the keywords and the surrounding phrases that the user searched for. However If you try to force a meta description, you can end up creating one that is not appropriate for the search phrase your page gets matched too

HTC One M10 is Coming April 12

HTC’s Flagship Smartphone – HTC 10

HTC has begun sending media invitation for an event to be held on April 12 wherein the company is widely expected to expose its next flagship smartphone which is believed to be known as HTC 10. The announcement of the Taiwanese company informed that it would have simultaneous events in New York, London as well as Taipei.

The invitation moreover confirms that the launch event would be live streamed on April 12, on the company’s website. The company has requested users to log on to its website on April 12, 8 am New York Times, 1 pm London time and 8 pm Taipei time.The website also mentions that they admit it, they are obsessed … but in a good way’ and tends to have a hastag `#powerof10’.

The company will be unveiling the `power of 10 and in this case, 10 will be playing into the phone’s name which follows 2015’s HTC One M9 and M8 as well as the original HTC One. The announcement tends to come about a month late this year if one has been following the pattern of HTC for unveiling its headliner phone at the Mobile World Congress show in late February.

New Phone with Home Button/Edges

This delay to the phone watchers has been a sign of the struggle of HTC in stopping the bleed after years of steep market share drop-off together with poor sales. Some of the details of the HTC 10 revealed with a render published earlier in the month portrayed a new phone with a home button together with big edges.

The HTC 10 is said to have a 5.15-inch display together with Snapdragon 820 processor and would sit among the top-tier of Android phone. But the question propped up to HTC is what will make the 10 stand out from home runs like the Galaxy S7 Edge.

HTC has mentioned that it would be introducing its phone at the time of the online event and there would not be an in person component, though it may sound like anyone who would be interested, will be capable of tuning in. The announcement would be streamed at 8 am ET on their website. Besides a 5.15-inch Super LCD 5 display with QHD resolution, the handset would also be packed with a 3000mAh battery which if true would be the largest battery in HTC’s flagship in the HTC phones till date.

Smartphone – Compelling Camera Experience

Some other specifications rumoured regarding the HTC 10 state an Adreno 530 GPU, 4GB of RAM, a 12 megapixel rear camera and a USB Type-C port besides a Qualcomm Snapdragon 820 processor. Some of the images leaked regarding the unannounced handset recommend that it would sport metal build with broad chamfered edges and a physical home button below the display together with two capacitive buttons.

In an attempt to develop around its forthcoming flagship, HTC has claimed that HTC 10 will sport `World First, World Class’ front and back cameras. Chialin Chang, HTC CFO, had stated that the smartphone is expected to have a very compelling camera experience. According to the rumours, the HTC 10 is said to come in four colours of black and white, white, gold and black.

5 best practices in title tags construction for search engines

For keyword optimization title tags are most critical elements for search engine relevance .The title tag is in the <head> section of the html document and  the only pieces of meta information about a page that  has  influences relevacy and ranking

section of the html document and the only pieces of meta information about a page that has influences relevacy and ranking the following 6 rules represents the best practices for title tag construction. One of the things to keep in mind is to ensure that the title tag of any given page has to corresond to that page content

1)incorporate keyword phrases : an obvious thing to do, is to use title tag wherever your keyword research shows as being the most valuable keywords for capturing searches

2)Place your keywords at the beginning of the title tag.This provides the most search engine benefit. If your doing this and also wish to employ your brand name in the title tag, always place it at the end There is a trade off here between seo benefit and branding benefit that you should think about explicitly before taking the decision .Well established and well known brands might want to have their name at the start of the title tag as it may result to increase click thro rates (CTR)

 3) Limit yout title to 65 characters including spaces Content in the title tag should not be more than 65- 70 characters for allmost all search engines, any content beyond 65 characters gets cut off the SERPS

4)Focus the title on click thro and conversion rate : The title tag is exceptionally similar to title you generally write for paid search ads.However this data specifically is hard to measure and improve as the stats are not found easily and readily. If the  market you serve has  relatively stable search volumes , you can do some testing and see if you can improve your CTR

5)Target the searcher's  intent: while writing titles and descriptions  keep in mind what users are doing to reach your site  either by search engines or referrals.Study the top 10 landing pages and try to find " why users are coming to your site for "

If the searcher's intent is researching.. you need to tweak your title and maybe the structure needs to have more descriptive .However if users are purchasing online and looking at discounts at your site  your title should clearly mention that these functions are available .example " digital cameras now at 40% less: axax( name of website ): the top selling bestdigi cams online

5 ways of optimizing domains for search engines

6 ways of optimizing domain names and urls 

1)Brainstorm 5-10 keywords : before you set up a website, it is important for you to create few url's and brainstorm on the keywords you wish to target via your website :Once you have this list, you can start to pair them or add pre fixes and suffixes to create good domain names . For example if your about to start a website/blog on mortgage related domain. You might want to start with keywords such as " Mortgage , finance , home loan, house payment  

2)make the domain unique : creating a domain which is often confused with a popular website which is already owned by someone is a  recipe for disaster. Among some of the popular ways webmasters often tries to leverage the " popularity of an existing key phrases or urls  is to book domain names that are simply plural names,hyphenated or misspellt  version of already established domains

However this seldom helps, as a the strength of the site in question is always big enough ( assuming the site in question is really big) a misspellt  keyword will eventually lead users to the original site compared to yours as the domain authority of the page will be always be higher than yours

3)Make the url easy to sound and easy to type :  Any brand that has a trouble being read or even being written.. has already lost round one .Ensure you use a name that " is easily recognizable by what it means to users along with an imagery. 

Make your url easy to pronounce, be shared and passed around :Word of mouth remains the fastest way of bridging distances between 2 people 

4)Keep the domain short and sweet :Domain names should ideally should not exceed 10 words, unless you cater to very niche industries. Avoid repetition of numbers ,alphabets and numbers. Do not create a url that looks more like a password !

5) Not all names sounds familiar: consumers do not react to all names in the same way.Some names create positive vibes among users while some do not.. This is not due to any inherent bias..as even users are unaware of this.However neuro marketers has some answers to why this happens.Apparently they explain " human beings including consumers loves familiarity more than the unknown.The unknown has an element of fear". while the known has no fear. 

This is one of the reasons why domain names like autotrader., Realty,webmd sounds familiar as the user can guess the theme of the site by hearing their names.as opposed to zillow.com and monster.com 

6)Reject hypens and numbers : both hypens and numbers make it hard  to convey the domain name verbally .Also avoid roman numerals and large caps and small caps combination or being case sensitive

how google hummingbird was the precursor to semantic search revolution

HOW GOOGLE HUMMINGBIRD UPDATE STARTED THE SEMANTIC SEARCH REVOLUTION 

September 16th, 2013  was a  a watershed day in the history of search marketing, as Google dropped its Google Hummingbird Bombshell on  its knowledge graph as it announced that Google hummingbird was live and its search algorithm  undergone a dramatic makeover.

When hummingbird flew in, the old way of just matching up strings of characters in a search query  just went out of window. With its Hummingbird update Google changed  its core prowess from strings  to things and in the process it changed google from a search engine to a knowledge engine

The Need For Semantic Search:All  search engines compete among themselves to keep their search keywords more relevant  and in tune with users  actual intent. While a users input device might increase 10 times or 20 times, their intent does not change.. For any search engine its true test starts and begins with user intent  as it tries to understand the query itself and not only just the keywords and in the query. Once a semantic search  engine understands the context  and relevance..it will throw up the same results and meanings of their words as humans do

For example a search query "what is the height of Barrack Obama",  a conventional search engines will try to bring up pages which may have " stories on Obama, height of something, which might or might  not have any connection to Obama, news on American Presidents". This 

is a typical machine to machine learning in progress

However by  bringing on the human element ..where one user asks the other .. whats the height of Barrack Obama..Its being made amply clear  that we are interested  to know the height of the American President. This conversation is now aided by semantics

In terms of semantic search, The Hummingbird update takes the small but a significant step towards bridging the gap between machine led learning to human  based  learning. The best example of how Hummingbird update finally manages to bridge the semantic gap is this example shown below

A search for “pizza hut calories per slice” used to list an answer like this, Google said, but not one from Pizza Hut. However Now,  after the Google Hummingbird update it lists this answer directly from Pizza Hut itself, Google says. 

Google Hummingbird has been the precursor  to  start the  first Semantic search revolution. Semantic search technology seeks to extract entities from its databases as answers and displays personalised results based on the individuals personal  browsing habits

Hummingbird and Voice Search: Hummingbird paved the way for voice search by ability to search by speaking your query into search engine using a smartphone . The ability of the the search engine to understand spoken search queries by users intent and contextual meaning which are today used  in spoken conversation is an perfect application of using semantic technology across  search engines . 

Imagine being able to talk  to your computer the same way  you talk to your friend. 

"Hey I saw this awesome Oscar nominated bridge of spies.movie.. Why dont you watch it too? do you want me to find out wheres it playing at NJ "?

Semantic search is revolutionizing how people search because they can not merely  interact  by keywords but in conversational line . With mobile penetration burning up all records.. Voice based search is set to grow in numbers that will defy all expectations 

Apple Unveils Smaller iPhone and iPad Pro

Apple’s Smaller Version of iPhone & iPad Pro

At an event held in San Francisco which had been streamed online, Apple had announced smaller versions of the iPhone and iPad Pro. The firm has informed that the iPhone SE seems to have the same processing as well as graphics performance of the larger Apple 6S and can capture 4K video. The new iPad Pro tends to have a 9.7 inch screen which is the same as the original iPad and the iPhone SE would be made available in 110 countries towards the end of May.

With the price starting at $399/$499, the latest iPhone is said to be the most affordable handsetthat Apple has ever released, according to the company. Moreover, the new iPad Pro would be available in three different storage sizes together with an additional larger 256 GB version.

For the smaller version, the pricing would start at $599 and will be shipped in the US towards the end of the month. Apple had mentioned that last year, it had sold 30 million four-inch handsets though the sales of the handset seemed to have slowed down in recent months in line with the total smartphone market. Some of the analysts have predicted a 15% decline in shipments in the first quarter of 2016.

Apple - `Not to Shrink’ from Responsibility to Protect Encryption

Annette Zimmerman, research director at analyst Gartner had stated that `the smart phone market has definitely consolidated around five and six inch devices, globally, so the question is why has Apple come out with a slightly smaller version?’ She added that it is not actually to capture a trend but the individuals who are on iPhone 4 or 5 seem to be quite content with the size.

 It is a means of upgrading them and selling a phone with a smaller screen size tends to help with the margins on the devices’. Tom Cook, chief executive informed that the Apple’s court battle with the FBI over encryption heads to court on Tuesday and said that he did not ever expect to be `at odds with the government’.

He stated that Apple `would not shrink’ from its responsibility to protect encryption. His comment was met with a warm applause from the audience though Tuesday would be a different story when the company tends to come face to face with the families of the victim of the San Bernardino attack.

iPhone SE & iPad Pro - Crucial Products

With the sales of iPhone slowing down, Apple needs to get some new customers and the iPhone would probably do just that. It would be aimed at the kind of individuals with budgets that cannot stretch to a new premium iPhone and the user who could have gone instead for an Android device.

Contrasting from the 5c, Apple’s last budget iPhone, the SE does not come in a range of economical and cheerful colours and is meant to feel like a top product though smaller. The iPhone SE and iPad Pro 9.7 is seen as largely iterative though they seem to be still crucial products for Apple since it looks to support growth across two significantly important sets.

The firm also portrayed a recycling robot known as Liam that can strip down old iPhone into their components for reuse. According to Tim Cook, Apple Watch would bring down its price to $299 from its launch price of $349.

EaseUS Partition Master Review: Managing Your Disk Space Efficiently

Managing the disk space in your computer or laptop can make a whole lot of difference. Although, computers have become an integral part of our personal and professional lifestyle, we hardly focus on how we can manage the data in the right way which would not only help us to find the information in a better way, but also help the system to detect and store the files in an efficient way. Disk management software is critical for proper management of the disk space and this is where EaseUS Partition Master comes in.

EaseUS Partition Master is a comprehensive solution for those who want to manage their computer disk space efficiently. The software supports multiple operating systems like Windows 10, 8.1, 8, 7, Vista and Windows XP. It is also compatible with Windows Server 2003, 2008 and 2012.

The software is ideal to extend volume Windows 7 software. It can manage partitions and therefore users can quickly resize, merge, move and split partitions without any data loss. Users that make use of Windows 7 after upgrade would find that they have low disk storage problems. With EaseUS Partition Manager extending volume on Windows 7 becomes easier and it makes the disk partition process simpler.

Disk space management software often have complicated process which requires some technical knowledge. With this software there is no need for technical expertise as the software has a simpler way to create and manage partitions.

It can also help users to partition external hard drive and other devices. If the users are not sure about how to partition an external hard drive EaseUS Partition Master is an easy way to resolve the problem. This free software supports disks of up to 8 TB GPT in size.

The software also makes it easier and convenient for the users to clone disk and volumes to protect data or upgrade disk without any requirement for Windows system reinstallation. It can also help in recovering partitions that have been deleted or lost on an unallocated space that might have occurred due to hardware/software failure or due to any virus attack.

This program is available for free and therefore you ensure that your laptop or computer stores the information efficiently and manage partitions to improve your productivity. With over 30 million downloads already, EaseUS Partition Master remains the most preferred choice of users looking to manage and resize partitions on hard disk.